Rockstar was born out of a never say die attitude and a belief that being a rockstar is an attitude not necessarily reserved for musicians only.
A rockstar to us is someone who has an iconoclastic approach to the world. Rockstars follow their own path and do things their way.
Where would apparel history be without some French flare from the South of France?
The unique sense of handcrafted details, the passion for quality and sustainability, and a «nose» for long-living trends made Rockstar Jeans the ultimate must have for fashionistats worldwide.
Celebrities J.Lo, Cameron Diaz and Lenny Kravitz were the first A-List artists to embrace the brand.
It didn’t take time for Jay-Z, Victor Cruz, Ciara, Fergie, Wiz Khalifa, Halle Berry, and even Justin Bieber to join the Rockstar ship, proudly wearing our Cargo and Denim Jeans.
Rockstar was born out of a never say die attitude. Success is not a goal, but a way of life. «Winning is all about making mistakes without losing enthousiasm» said Winston Churchill.
We translated it into these 3 words. Why never give up? because every step in life is a test, and every lesson we take out of it is a chance to grow.
Whether on stage or in real life, celebrities from all industries embrace the Rockstar collections.
Real name, no gimmicks: Rockstar’s philosophy is a stay-true, layed-back attitude. We believe that being genuine means finding the path to both a soulful and aesthetic balance.
Our latest «Pledge to the Flag» collection reflects this way of life. Whether it be on the go or under the spotlights, the stars carried on the american flag represents the will power of keeping moving forward.
Whatever the place, staying solid as a rock, and reaching for the stars.
At Rockstar, we believe that the key to success is to always remember our own roots.
From the beginning, Rockstar was thought out and forged with the uniqueness of people in mind.
We build our denim thinking how it can empower and flourish the potential of every single individual.